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Wendy’s Pretzel Bacon Cheeseburger Harbinger of Fast Food to Come

Wendy’s Pretzel Bacon Cheeseburger Harbinger of Fast Food to Come


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Over the past several months, the U.S. fast food restaurant industry has made an effort to entice millennials by introducing limited-time offers, or LTOs, often focusing primarily on menu items that feature different types of fancier breads.

Wendy’s, however, recently took it a step further when it announced via Twitter that it was adding the Pretzel Bacon Cheeseburger to its permanent menu.

We can’t quit you! Pretzel Bacon Cheeseburger is here to stay. #Combo11 pic.twitter.com/6GDYdPDF48

— Wendy's (@Wendys) August 11, 2014

This is perhaps the biggest sign yet of fast food’s new direction. As the industry’s primary audience gets older, restaurants had to figure out ways to grab the attention of millennials, an audience with major earnings potential who tend to focus on better-quality and higher-end items.

The Pretzel Bacon Cheeseburger is the first such “millennial” item that a major U.S. fast food chain elected to keep permanently. Wendy’s introduced the burger in the summer of 2013 to huge success, with the company saying the burger helped lift its sales in both the second and third quarters of last year. The burger was so successful that it was kept as a limited-time item until November, far past its original end date.

Credit Wendy’s for finding a millennial-enticing item with staying power. It’s no small feat. No other major quick-service chain has struck gold thus far. In fact, the item previously most successful in this area might have been Burger King’s Satisfries, because the company elected to keep the item on the permanent menu at 2,500 locations. The remaining 67% of locations, however, took it off the menu because of poor sales.

Other current attempts to find a permanent “millennial” item include

•McDonald’s featuring white cheddar on two current promotional burgers: The $2 Jalapeno Double and the Bacon Clubhouse;

•Whataburger’s return of the Green Chile Double Burger; and

•Carl’s Jr.’s Texas BBQ Thickburger, featuring slow-smoked chopped beef brisket smothered in spicy mesquite BBQ sauce.

Maybe one of these will stick, maybe not. But Wendy’s is the first one to have a dart stick on its dartboard, and the company isn’t resting on its laurels. It’s once again offering chicken sandwiches on pretzel buns for a limited time, and it also just announced an LTO of a smoked Gouda chicken sandwich on a brioche bun.

Wendy’s may not be the biggest fast food chain — McDonald’s still has that distinction — but when it comes to enticing the next generation of customers, right now it’s ahead of the pack.

"Wendy’s Pretzel Bacon Cheeseburger Harbinger of Fast Food to Come" originally published on The Menuism Dining Blog.


From peanut butter and jam to cream tea: We try Gousto’s new weird and wonderful burger combos

Most of us love the ultimate American export, a peanut butter and jam (or jelly, if you must) sandwich , but how about in a burger? The thought of a cream tea burger would probably make a stiff upper lip or two tremble.

But when it comes to flavour, lockdown has seen us all get a bit more experimental.

According to research from recipe box delivery service Gousto , over half of us are trying unfamiliar dinners at home, 38 per cent of us will opt for something outlandish when eating out, and over a third credit lockdown boredom for their newfound food bravery.

Playing to the nation’s new bolder palate, Gousto has launched a new rang of burgers that flip traditional flavour combinations on their heads. They’re kicking off with the aforementioned PB&J, courtesy of ManiLife , and cream team a la Rodda’s Clotted Cream.

There’ll be a new burger on the menu every week for five weeks, and some upcoming quirky combos include an upgrade on the classic beef burger with Henderson’s Relish and Hellman's, and a hot and sweet chicken burger with controversial condiment, Marmite .

Whether you love it or hate it, there’ll also veggie and vegan versions, so everyone can dive in.

We tried the below recipes this week, and trust us, not all is as it seems.


From peanut butter and jam to cream tea: We try Gousto’s new weird and wonderful burger combos

Most of us love the ultimate American export, a peanut butter and jam (or jelly, if you must) sandwich , but how about in a burger? The thought of a cream tea burger would probably make a stiff upper lip or two tremble.

But when it comes to flavour, lockdown has seen us all get a bit more experimental.

According to research from recipe box delivery service Gousto , over half of us are trying unfamiliar dinners at home, 38 per cent of us will opt for something outlandish when eating out, and over a third credit lockdown boredom for their newfound food bravery.

Playing to the nation’s new bolder palate, Gousto has launched a new rang of burgers that flip traditional flavour combinations on their heads. They’re kicking off with the aforementioned PB&J, courtesy of ManiLife , and cream team a la Rodda’s Clotted Cream.

There’ll be a new burger on the menu every week for five weeks, and some upcoming quirky combos include an upgrade on the classic beef burger with Henderson’s Relish and Hellman's, and a hot and sweet chicken burger with controversial condiment, Marmite .

Whether you love it or hate it, there’ll also veggie and vegan versions, so everyone can dive in.

We tried the below recipes this week, and trust us, not all is as it seems.


From peanut butter and jam to cream tea: We try Gousto’s new weird and wonderful burger combos

Most of us love the ultimate American export, a peanut butter and jam (or jelly, if you must) sandwich , but how about in a burger? The thought of a cream tea burger would probably make a stiff upper lip or two tremble.

But when it comes to flavour, lockdown has seen us all get a bit more experimental.

According to research from recipe box delivery service Gousto , over half of us are trying unfamiliar dinners at home, 38 per cent of us will opt for something outlandish when eating out, and over a third credit lockdown boredom for their newfound food bravery.

Playing to the nation’s new bolder palate, Gousto has launched a new rang of burgers that flip traditional flavour combinations on their heads. They’re kicking off with the aforementioned PB&J, courtesy of ManiLife , and cream team a la Rodda’s Clotted Cream.

There’ll be a new burger on the menu every week for five weeks, and some upcoming quirky combos include an upgrade on the classic beef burger with Henderson’s Relish and Hellman's, and a hot and sweet chicken burger with controversial condiment, Marmite .

Whether you love it or hate it, there’ll also veggie and vegan versions, so everyone can dive in.

We tried the below recipes this week, and trust us, not all is as it seems.


From peanut butter and jam to cream tea: We try Gousto’s new weird and wonderful burger combos

Most of us love the ultimate American export, a peanut butter and jam (or jelly, if you must) sandwich , but how about in a burger? The thought of a cream tea burger would probably make a stiff upper lip or two tremble.

But when it comes to flavour, lockdown has seen us all get a bit more experimental.

According to research from recipe box delivery service Gousto , over half of us are trying unfamiliar dinners at home, 38 per cent of us will opt for something outlandish when eating out, and over a third credit lockdown boredom for their newfound food bravery.

Playing to the nation’s new bolder palate, Gousto has launched a new rang of burgers that flip traditional flavour combinations on their heads. They’re kicking off with the aforementioned PB&J, courtesy of ManiLife , and cream team a la Rodda’s Clotted Cream.

There’ll be a new burger on the menu every week for five weeks, and some upcoming quirky combos include an upgrade on the classic beef burger with Henderson’s Relish and Hellman's, and a hot and sweet chicken burger with controversial condiment, Marmite .

Whether you love it or hate it, there’ll also veggie and vegan versions, so everyone can dive in.

We tried the below recipes this week, and trust us, not all is as it seems.


From peanut butter and jam to cream tea: We try Gousto’s new weird and wonderful burger combos

Most of us love the ultimate American export, a peanut butter and jam (or jelly, if you must) sandwich , but how about in a burger? The thought of a cream tea burger would probably make a stiff upper lip or two tremble.

But when it comes to flavour, lockdown has seen us all get a bit more experimental.

According to research from recipe box delivery service Gousto , over half of us are trying unfamiliar dinners at home, 38 per cent of us will opt for something outlandish when eating out, and over a third credit lockdown boredom for their newfound food bravery.

Playing to the nation’s new bolder palate, Gousto has launched a new rang of burgers that flip traditional flavour combinations on their heads. They’re kicking off with the aforementioned PB&J, courtesy of ManiLife , and cream team a la Rodda’s Clotted Cream.

There’ll be a new burger on the menu every week for five weeks, and some upcoming quirky combos include an upgrade on the classic beef burger with Henderson’s Relish and Hellman's, and a hot and sweet chicken burger with controversial condiment, Marmite .

Whether you love it or hate it, there’ll also veggie and vegan versions, so everyone can dive in.

We tried the below recipes this week, and trust us, not all is as it seems.


From peanut butter and jam to cream tea: We try Gousto’s new weird and wonderful burger combos

Most of us love the ultimate American export, a peanut butter and jam (or jelly, if you must) sandwich , but how about in a burger? The thought of a cream tea burger would probably make a stiff upper lip or two tremble.

But when it comes to flavour, lockdown has seen us all get a bit more experimental.

According to research from recipe box delivery service Gousto , over half of us are trying unfamiliar dinners at home, 38 per cent of us will opt for something outlandish when eating out, and over a third credit lockdown boredom for their newfound food bravery.

Playing to the nation’s new bolder palate, Gousto has launched a new rang of burgers that flip traditional flavour combinations on their heads. They’re kicking off with the aforementioned PB&J, courtesy of ManiLife , and cream team a la Rodda’s Clotted Cream.

There’ll be a new burger on the menu every week for five weeks, and some upcoming quirky combos include an upgrade on the classic beef burger with Henderson’s Relish and Hellman's, and a hot and sweet chicken burger with controversial condiment, Marmite .

Whether you love it or hate it, there’ll also veggie and vegan versions, so everyone can dive in.

We tried the below recipes this week, and trust us, not all is as it seems.


From peanut butter and jam to cream tea: We try Gousto’s new weird and wonderful burger combos

Most of us love the ultimate American export, a peanut butter and jam (or jelly, if you must) sandwich , but how about in a burger? The thought of a cream tea burger would probably make a stiff upper lip or two tremble.

But when it comes to flavour, lockdown has seen us all get a bit more experimental.

According to research from recipe box delivery service Gousto , over half of us are trying unfamiliar dinners at home, 38 per cent of us will opt for something outlandish when eating out, and over a third credit lockdown boredom for their newfound food bravery.

Playing to the nation’s new bolder palate, Gousto has launched a new rang of burgers that flip traditional flavour combinations on their heads. They’re kicking off with the aforementioned PB&J, courtesy of ManiLife , and cream team a la Rodda’s Clotted Cream.

There’ll be a new burger on the menu every week for five weeks, and some upcoming quirky combos include an upgrade on the classic beef burger with Henderson’s Relish and Hellman's, and a hot and sweet chicken burger with controversial condiment, Marmite .

Whether you love it or hate it, there’ll also veggie and vegan versions, so everyone can dive in.

We tried the below recipes this week, and trust us, not all is as it seems.


From peanut butter and jam to cream tea: We try Gousto’s new weird and wonderful burger combos

Most of us love the ultimate American export, a peanut butter and jam (or jelly, if you must) sandwich , but how about in a burger? The thought of a cream tea burger would probably make a stiff upper lip or two tremble.

But when it comes to flavour, lockdown has seen us all get a bit more experimental.

According to research from recipe box delivery service Gousto , over half of us are trying unfamiliar dinners at home, 38 per cent of us will opt for something outlandish when eating out, and over a third credit lockdown boredom for their newfound food bravery.

Playing to the nation’s new bolder palate, Gousto has launched a new rang of burgers that flip traditional flavour combinations on their heads. They’re kicking off with the aforementioned PB&J, courtesy of ManiLife , and cream team a la Rodda’s Clotted Cream.

There’ll be a new burger on the menu every week for five weeks, and some upcoming quirky combos include an upgrade on the classic beef burger with Henderson’s Relish and Hellman's, and a hot and sweet chicken burger with controversial condiment, Marmite .

Whether you love it or hate it, there’ll also veggie and vegan versions, so everyone can dive in.

We tried the below recipes this week, and trust us, not all is as it seems.


From peanut butter and jam to cream tea: We try Gousto’s new weird and wonderful burger combos

Most of us love the ultimate American export, a peanut butter and jam (or jelly, if you must) sandwich , but how about in a burger? The thought of a cream tea burger would probably make a stiff upper lip or two tremble.

But when it comes to flavour, lockdown has seen us all get a bit more experimental.

According to research from recipe box delivery service Gousto , over half of us are trying unfamiliar dinners at home, 38 per cent of us will opt for something outlandish when eating out, and over a third credit lockdown boredom for their newfound food bravery.

Playing to the nation’s new bolder palate, Gousto has launched a new rang of burgers that flip traditional flavour combinations on their heads. They’re kicking off with the aforementioned PB&J, courtesy of ManiLife , and cream team a la Rodda’s Clotted Cream.

There’ll be a new burger on the menu every week for five weeks, and some upcoming quirky combos include an upgrade on the classic beef burger with Henderson’s Relish and Hellman's, and a hot and sweet chicken burger with controversial condiment, Marmite .

Whether you love it or hate it, there’ll also veggie and vegan versions, so everyone can dive in.

We tried the below recipes this week, and trust us, not all is as it seems.


From peanut butter and jam to cream tea: We try Gousto’s new weird and wonderful burger combos

Most of us love the ultimate American export, a peanut butter and jam (or jelly, if you must) sandwich , but how about in a burger? The thought of a cream tea burger would probably make a stiff upper lip or two tremble.

But when it comes to flavour, lockdown has seen us all get a bit more experimental.

According to research from recipe box delivery service Gousto , over half of us are trying unfamiliar dinners at home, 38 per cent of us will opt for something outlandish when eating out, and over a third credit lockdown boredom for their newfound food bravery.

Playing to the nation’s new bolder palate, Gousto has launched a new rang of burgers that flip traditional flavour combinations on their heads. They’re kicking off with the aforementioned PB&J, courtesy of ManiLife , and cream team a la Rodda’s Clotted Cream.

There’ll be a new burger on the menu every week for five weeks, and some upcoming quirky combos include an upgrade on the classic beef burger with Henderson’s Relish and Hellman's, and a hot and sweet chicken burger with controversial condiment, Marmite .

Whether you love it or hate it, there’ll also veggie and vegan versions, so everyone can dive in.

We tried the below recipes this week, and trust us, not all is as it seems.


Watch the video: Wendys Pretzel Bacon Pub Burger


Comments:

  1. Ernesto

    Congratulations, brilliant idea

  2. Loe

    I read, like subscribe to a blog. Question: How?

  3. Aza

    I think this is a great idea



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